Business Challenge: AI Space Odyssey

Join us for an immersive experience to harness the power of AI to find new business solutions. Led by Hult Professor Patrick Lynch, you’ll collaborate with other prospective students in small groups as consultants to a space travel brand.

Your mission is to join the crew of the illustrious Star Huntress. Here, amidst the stars, you'll be crafting marketing magic to captivate the hearts and minds of travelers bound for the swanky Luna Galactic, an opulent lunar resort where luxury and lunar landscapes meet.

Imagine the buzz as you reveal the Star Huntress’s latest attractions, from zero-gravity dance floors to interstellar spas. More than a class, it's a launchpad for your creativity and strategic thinking. You are the secret addition Nova Star needs to reignite its position as the foremost choice in space tourism.

In this dynamic, interactive business simulation, you'll dive into the world of cutting-edge marketing strategies. Utilize the power of generative AI, including savvy chatbots and mesmerizing image generators, to craft a social media blitz that will dazzle and attract a new generation of space tourists.

Patrick Lynch

As AI Faculty Lead and Professor at Hult International Business School, he coaches and researches AI and the future of work, marketing, analytics, and leadership, designing and delivering executive education programs aligned with a purpose-driven mission.

Patrick has an award-winning record of creating and executing effective digital strategies, engaging partnerships, and applying practical metrics for various organizations, from start-ups to Fortune 500 companies. He has expertise in change management, talent management, and organizational improvement, leveraging a Ph.D. in Organizational Behavior.